2023 top stories: A slower aftermarket – Domain Name Wire

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2 Comments December 27, 2023
Domain sales, particularly high-dollar ones, are lacking.

The Covid-19 pandemic brought a surge in domain name registrations and aftermarket domain purchases. Domain activity has quickly reverted to the mean, and that’s bad news for the domain name aftermarket. Couple that with reduced venture capital investing, and the top end of the market is particularly struggling.
Two public companies have reported a slowdown on the domain resale side of the business.
Escrow.com, part of Freelancer.com (OTCMKTS: FLNCF), reported a slowdown starting last year. While there have been signs of life in 2023, the overall picture has been dim.
Likewise, GoDaddy (NYSE: GDDY) has reported lackluster demand in its $400-million-a-year aftermarket business.
Both Escrow.com and GoDaddy said there has been a shortage of high-dollar sales. Domain investors also claim the top end of the market is soft, save for a couple of outliers.
That said, the lower end of the market seems to be holding strong. And artificial intelligence-related domains have experienced a stellar year.
Also hurting the aftermarket is the softness in expired domain name sales. This is due in part to fewer new registrations occurring post-pandemic. Many new registrations expire the following year, leading to more domains to sell in the expiry stream.
The primary domain registration market is also down, and China might be somewhat to blame.
Categories: Domain Sales
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedInTwitter/XFacebook
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Samer says
December 27, 2023 at 10:46 am
“Escrow.com, part of Freelancer.com (OTCMKTS: FLNCF)”
Freelancer stock is trading at 13 cents right now.
DimeScout says
December 27, 2023 at 3:14 pm
My worst year for domain sales.
Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington PostRead More About DNW
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