Reportedly Acquired for $350,000 (Updated) | –

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Keen Domains shared a video with me on Twitter that seems to reveal a previously undisclosed domain name acquisition. The domain name is operated by Alex Hormozi, and in the video embedded in the tweet below, he shares that the domain name was acquired for $400,000 $350,000 (see update below):
Alex Hormozi bought Acquisition(.)com for $400K, TS 1:14:11#domains #domainnames #domainname @DInvesting
— Keen Domains (@keendomains) April 23, 2022

$400,000 for seems like a reasonable price for both buyer and seller.
It is a bit unclear to me when the domain name was acquired because GoDaddy obscures a great deal of information contained in their Whois records. Using DomainTools, I can only see the registrant is located in the state of Texas. Prior to the obscuration of Whois records, the domain name also had a Texas registrant. It would appear that the domain name could have sold in early 2021 or late 2020.
Post-publication, I am going to email the prior registrant to see if the sale price can be confirmed along with a sale date. I don’t know if DNJournal or NameBio will archive this sale without first-hand verification though. Perhaps they will have time or the contacts to confirm the sale.
I received an update from the seller of as well as the two brokers. The seller confirmed that her company sold the domain name. The buyer was represented by Name Ninja (Bill Sweetman) and the seller was represented by Prime Loyalty (Jeff Garbut).
According to the seller, the sale price of was $350,000 plus the escrow fee. In addition to the escrow fee, I was told by Bill, the buyer also paid a “modest” buyer broker’s fee, which was not disclosed but is lower than $50,000.
My assumption is the buyer rounded up a bit in the interview to get to the $400,000 sale price he mentioned. I am going to record this on the list of recent one word .com domain name sales as $350,000 + commission. is a great tool for discovering when a domain name’s hosting records changed.
Viewing, you can see that this domain name bounced from sales/monetization platform to platform from 2004 to 2019.
It only had Cloudflare nameservers set in or around March 2021.
So, it likely sold between August 2019 and March 2021.
I would say that this is a bit overpriced. While it may be one word, it is a difficult word.
I disagree about Acquisition*com being ‘overpriced’ but I do agree the word is difficult to spell and too wordy for many. But in the interview, buyer mentions his B2B angle, as Acquisition is the word used by VCs, etc.
I think Acquire*com is far less difficult to spell and pronounce.
Still, congrats to the buyer and seller.

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Maybe sessions issue. OR who knows they might have implemented it to thwart those shill bidders who login via proxy…
At least with GoDaddy – in my case – the 2FA is protecting my domain names. With DC, it’s just…
You can use google authenticator now. Go into your NB account and look under security settings for 2fa. I couldn’t…
I’m very glad to see you voicing this concern Elliot. You’re definitely not alone, this is something I’ve also communicated…
I have the same issue with GoDaddy auctions and Afternic. I have to relog back in and go through 2FA…
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