The 25 Most Expensive Domain Names Of All Time – Business Insider

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A few weeks ago, was sold for a whopping $2.45 million.
But that’s not even close to the highest price someone’s paid for a domain name.
We collaborated with DN Journal and put together a list of the 25 most expensive domains in the world.
Not surprisingly, sex and gambling-related domains were the biggest money makers.
NOTE:  Web businesses have other assets and are not domain only sales, so they were not eligible for this list. For example, was bought for $16 million as a fully-operating, profitable company.
DN Journal only reports domain names sold after 2003 because prior sales are not verified by credible sources. Also, most buyers and sellers remain anonymous for legal reasons, so names/companies are not included in this article.
Year sold: 2006
“ attracted the highest bid in the live domain auction conducted by at the recently concluded T.R.A.F.F.I.C. East Conference in Hollywood, Florida,” The DN Journal wrote in 2006.
“The winning bidder, Sig Solares (the CEO of, wasted no time ponying up the $1,500,000 due, making that domain the first from the live auction that we have seen change hands.”
Year sold: 2009 brokered the deal back in 2009. Paley Media, based in Seattle, sold the pricey domain off.
Year sold: 2007
“Tandberg Data, a leading global supplier and manufacturer of backup and archiving solutions, decided to take the cash offer for from Tandberg, a leading global provider of visual communication products and services with dual headquarters in New York and Norway,” The DN Journal wrote at the time of the sale.
The deal was actually completed in December 2006 but wasn’t made public until early 2007.
Year sold: 2009 raked in a lot of cash for when it was sold off in October, 2009. BuyDomains brokered the transaction.
Year sold: 2008
Minnesota’s Associated Computers, Inc sold the domain to ESS Data Recovery on February 1, 2008. ESS had been trying to buy the domain for a long time.
Year sold: 2009 was rumored to be selling for even more money — $2.5 million. But it came in at $1.7 million, and was purchased by Real Estate Disposition Corp.
Year sold: 2010 was acquired at the at DOMAINFest auction in Ft. Lauderdale, Florida in May 2012. The next highest domain name to go at that auction was, for $450,000.
Year sold: 2009
Travelzoo spent big bucks on in January 2009.
Year sold: 2007
It was a big 2007 for a man named Page Howe. He sold two domains that year for 7-figures each. He sold for $1 million, and for $1.8 million.
Year sold: 2007
In October 2007, cleaned up at the T.R.A.F.F.I.C. / Moniker domain name auction. was almost sold for $3 million there, but it didn’t “meet the set reserve prices,” according to DomainRich.
Year sold: 2012 bought earlier this month for $2.45 million. It was the largest domain sale of the year.
Year Sold: 2011
Moniker brokered a deal to sell for $2.6 million in July, 2011.
Year sold: 2004
ClickSuccess L.P, a firm that sells financial tools and products online, purchased in 2004. It was the biggest domain-only sale in years. was part of a massive $5.5 million deal in 2003, but its sale included a number of other assets.
Year sold: 2008
Unister GmbH purchased the domain to go along with its portfolio of other destination sites, including, and
* sold for €1,960,000 in 2008. The dollar equivalent at that time was $2,858,945.
Year sold: 2009
G&J Holdings purchased for a sweet $3 million in 2009. outdid that earlier in the year though, when it was bought by ToysRUs for $5.1 million.
Year sold: 2006
A billionaire in Russia who founded the country’s largest vodka maker purchased for $3 million in December 2006.
Year sold: 2008
Zappos coughed up almost $5 million for the domain, Now both are owned by Amazon.
Year sold: 2009
ToysRUs paid just over $5 million to have the powerful domain name, just months before was acquired for $3 million.
Year sold: 2010
As TechCrunch pointed out at the time of the sale, that’s more than $1 million per character.
Year sold: 2006 handed over the domain to an online jewelry retailer, in a private sale for one of the priciest domain name swaps of all time.
Year sold: 2007
At the time of its sale, was the biggest, all-cash transaction for a domain name ever and the second largest domain sale behind’s $12 million exit. Moniker helped sell the domain to MXN Limited.
Year sold: 2008
Clek Media brokered a deal that few people believed were real: was purchased in an all-cash deal in 2008.
Year sold: 2010 entered the Guinness Book of World Records for the highest domain-only sale in history. Escom LLC sold it to Clover Holdings Ltd.
Year sold: 1999
*Note: Sales prior to 2003 are not verified by DN Journal. Source: Entrepreneur
Year sold:  2001
*Note: Sales prior to 2003 are not verified by DN Journal.

Source: Domaining
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