“Ultra Premium” Domain Names with Ryan Colby – DNW Podcast #56 – Domain Name Wire

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2 Comments October 26, 2015
The value of one word .com domain names.
What’s happening to the value of great one word .com domain names? Today’s guest, Ryan Colby, helps connect buyers and sellers of these valuable domain names for Outcome Brokerage. He discusses how the market is changing and what startups are looking for these days when it comes to buying domain names.
Also: .Com is growing, WI.com saved and Australian expired domain name bidding scandal.
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Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedInTwitter/XFacebook
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fizz says
October 26, 2015 at 4:04 pm
Great questions and answers in this interview Andrew and Ryan. Thanks.
Adam says
October 26, 2015 at 4:29 pm
“Valuations have come down” . Kind of weird to say valuations are down on a domain you’d call ultra-premiums . . . a bit of an oxymoronic phrase.
I don’t do sell side brokerage of what Ryan’s definition of “ultra-premium domains” would be, but I can tell you I’ve seen some good deals in that space . . people selling domains in this arena. I just bought one myself. . . I still like these. While they may be “category defining” in some sense, they seem to be getting beat up a bit.
I personally find the one word brand like Jet.com to fit the definition of “ultra-premium” atm, These are not just a one word category defining name, it can stand alone in a variety of ways from a brand perspective. This is the sort of an “empty vessel” domain. It’s a single word that can be applied in a variety of ways. I’m seeing more demand and higher pricing for these.
I also find that start-ups with a war-chest (keeping in mind most startups don’t have any money) are after these domains because they are building a consumer brand. From my perspecitve they tend to like these much more than “category-defining” domains. Behind that as a choice I see brandable types (made up or “coined” phrases) coming in second to the “empty vessel” one worders . Maybe “category killer” after that. . . I’m just not seeing demand there though. Just my 2c in gauging the market.
I’m curious what are other brokers say ? Let’s hear it brokers ?
Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington PostRead More About DNW
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