Yes, is the most expensive (publicly announced) domain ever sold – Domain Name Wire

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39 Comments June 20, 2019
Some domain sales lists include domains that shouldn’t be on them.
When MicroStrategy announced this week that it sold for $30 million, I noted: “This is a record–by a large margin–for a public domain-only sale.”
Some people took issue with this. What about Each of these has been reported as a domain sale for more than $30 million.
Yes, each of these has been reported. And misreported. Sometimes by domain investors who want numbers to seem bigger and often by press making domain stories. Even GoDaddy’s own site lists these domains above its sale.
The problem with these other sales is that they were full web businesses, not just domain names.
Another domain often on the list is at just over $30 million. Right now that domain forwards to So you’re telling me someone paid $30 million for that domain to forward it? was a cash and stock deal. Equity in private companies is easy to manipulate.
Let’s say Andrew Rosener of Media Options decides he wants to buy Domain Name Wire to add to his domain media properties. Instead of paying cash, he buys it with equity from a company he just set up. He and I agree the equity is worth $50 million and he gives me half of the company. Wallah, he just bought Domain Name Wire for $25 million! But we all know that’s not really the case.
If a public company buys a domain with stock and there’s no lock up and it’s liquid at that price (e.g., not a penny stock or OTC), then it’s as good as cash. But equity in a private company is not.
The best list of true domain sales is at DNJournal. There is one on the list that I have an issue with ( due to some weird stuff with the company, but I understand why Ron Jackson included it after much questioning.
So $30 million for a domain? Yep, that’s a record by a long shot, topped only by for $13 million. It was actually more than $30 million because the buyer,, paid a commission to GoDaddy.
Of course, these are just the public sales. Most big domain sales are never made public.
Categories: Domain Sales, Uncategorized
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedInTwitter/XFacebook
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Logan says
June 20, 2019 at 10:54 am
Wallah, voila, whatever…
Andrew Allemann says
June 20, 2019 at 1:55 pm
You caught me. I guess it’s a common mistake:
larry fischer says
June 20, 2019 at 11:15 am
Didn’t George K find an sec filing in the past on vegas or that showed multiple long term payments on the name totaling somewhere in the high 8 figures?
John says
June 20, 2019 at 1:35 pm
adam says
June 20, 2019 at 2:01 pm
“long-term payments” vs cash . . . I say disqualified. was also specifically valued the domain in the SEC filings. was bogus big time. It should be totally disqualified.
Andrew Allemann says
June 20, 2019 at 2:20 pm
But was just an accounting valuation attached to a big business.
John says
June 20, 2019 at 2:52 pm
Long term payments of cash. The worst you can do is try to calculate present value. You can’t just disqualify it.
snoopy1267 says
June 20, 2019 at 8:49 pm
That doesn’t mean anything. If the cash hasn’t been paid it isn’t sold.
John says
June 20, 2019 at 2:54 pm
And given how much cash was already paid, it should at least appear in the top ten list now.
Andrew Allemann says
June 20, 2019 at 3:24 pm
It was also a site purchase, not just a domain
John says
June 21, 2019 at 2:32 am
First time hearing that. Definite disqualifier then, but I definitely support a nine figure valuation beyond even $90m for anyway.
DavidJCastello says
June 20, 2019 at 11:41 am
Spot-on about, and, Andrew.
John says
June 20, 2019 at 11:48 am
Interesting, didn’t know would be at #10. Pretty sure I personally had something to do with it going for $5.5 million instead of much lower (secret stuff, will not elaborate). Not sure why would not appear there as a tie at $5.5 million too, however.
Randy says
June 20, 2019 at 6:25 pm
lmao Ok sEcReT AgEnt man. don knotts as oo7
John says
June 21, 2019 at 2:34 am
Look, “Randy,” are you just a garden variety troll, or can you tell me anything about what Uncle Sam did with all the vials of blood they took from us and where they keep all that?
Snoopy says
June 21, 2019 at 3:11 am
Yeah John was the broker, in between selling his 4 word .com’s.
John says
June 21, 2019 at 1:17 pm
LOL. You are genuinely starting to make me laugh, Snoopy dog, and not with you but at you sorry to say.
Scott Ross says
June 20, 2019 at 12:39 pm
In October 2006, I brokered the sale of PRIVATEJET.COM for the buyer who, in 2012, alleged having sold it for “$30.18 million in cash and stock.” His lofty claim(s), like the pseudonym he used to identify himself in a wildly backslapping press release, is fiction:
Google the alleged 2012 buyer, “Nations Luxury Transportation.” The only company activity cited in the search results references the domain acquisition. Not even a follow-up press release on the company’s subsequent activities.
steve says
June 20, 2019 at 6:52 pm
I appreciate your input and providing the real story. I always figured that sale was “not right”. I actually asked one of the principals of the company over cocktails at Prime One in Miami about the “sale”. I never got a straight answer. I was there to hawk some of my own premium domains, but they weren’t buying.
I believe the company crashed (excuse the poor choice of words — for a private get company — it was owned by a young Russian oligarch?)
Scott Ross says
June 21, 2019 at 2:27 am
At Prime One Steakhouse in Miami Beach? That would likely be the seller, for whom I acquired the domain name.
steve says
June 21, 2019 at 11:30 am
Yes, in Miami Beach. We sat at the bar, while they were waiting for a professional athlete to arrive for their dinner reservations.
colliance says
June 20, 2019 at 6:58 pm is worth at least 30 million – great sale for both parties. This has been my favorite name “voice” since the iPhone. Hence why I own voice in lesser extensions (the farm leagues) I even prefer it over Chat, Cam, Stream, and I know a lot of you are thinking what about Sex,com — amazing name, incredible backstory, but I’d still go with — call me a fool. I don’t mind.
snoopy1267 says
June 20, 2019 at 8:53 pm
On what gauge is worth $30million? It is a major outlier. Great sale for the industry and will likely boost singular one word .com prices, but lets not fool ourselves this was market value. The buyer overpaid badly.
venditaauto1 says
June 21, 2019 at 11:16 am
Two stalls is a market place beit the owner or competition
joesaba2014 says
June 20, 2019 at 8:27 pm is a product between companies with thousands of shares that add up to $ 30 million and this has happened on the Nasdaq, do not go around this is not a domain is a product of a buy – sell shares.
One thing is the stock market and another is the domain market.
Happy Day. Jose.
Andrew Rosener says
June 21, 2019 at 3:44 am
$25 Million for half my company? You are undervaluing MediaOptions!!!

Green Jobs says
June 21, 2019 at 5:23 am
Now it seems the plural wad an excellent buy.
Victor says
June 21, 2019 at 1:32 pm
Lol Just registered 3 days ago $30 saved $29,999,970 Great saving and guess what I can do any thing can.
John says
June 21, 2019 at 1:36 pm
Anyone know why is not listed as a tie with for $5.5 million? Was not a pure domain sale either (and talk about a steal)?
John says
June 22, 2019 at 8:07 pm
Never mind – answer can be inferred here:
John says
June 22, 2019 at 8:12 pm
I meant here:
SomethingStinks says
June 22, 2019 at 3:00 pm
Nobody, i repeat nobody, is paying 30 mil for a domain name, it will prove to be bogus like the other 8 figure “sales”
Domainers are dreaming that these sales are still out there
John says
June 22, 2019 at 8:11 pm
Looks well confirmed. You don’t appear to pass the smell test, however.
John says
June 22, 2019 at 8:13 pm
My reply is not appearing. Summary: your comment is what stinks.
John says
June 22, 2019 at 8:14 pm
Okay, well since that appeared: the sale appears well confirmed, but you do not appear to pass the smell test yourself.
Yoyó says
June 25, 2019 at 12:46 am
.com is an established brand, short unique names are rare digital assets, that are actually considered real state now, unlike the other junk extension, I think it was an excellent buy with a marketing strategy behind on the sale
Victor says
June 23, 2019 at 11:53 pm
Andrew your column became rated S for stinks
Renata Barnes says
June 26, 2019 at 2:01 pm
Publicly announcing sales which may be inaccurate or misinterpreted can be deemed as enticement. The term ‘enticement’ refers to the act or practice of enticing, alluring, or tempting a person to buy domain names under the the pretense that they too can make similar sales.
A disclaimer should be visible on each blog, website or forum stating that there are no guarantees when purchasing domain names that the buyer will make any money if at all.
This is big business for the registrars as they do not care if you make any money or not they just want you to buy the domain names period. By announcing sales figures that sometimes cannot be proven, one should also state what was involved in the sale, such as: was there any website developed and equity.
People are buying so many worthless domain names and the only people that are benefiting from their misfortunes are the registrars. Its about time the domain industry starts to make a change and starts to educate the masses.
The amount of people that have come to me and said we have domain names similar to such and such which sold for millions so they expect their domains to sell for similar prices and I then have to painstakingly explain why the so called domain name sold for $$$M which sometimes I cannot as I do not have enough data to compare that to the sellers ‘domain name only’ offer.
If you are going to brag how much your domain sold for, at least state who bought it and why and in what circumstances so that the average Joe knows what to expect.
Furthermore I would be hesitant to make such claims publicly as I am sure the IRS would be interested to know where one got the money from to pay for the domain in the first place.
Andrew Allemann says
July 24, 2019 at 3:51 pm
More info on how didn’t sell:
Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington PostRead More About DNW
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